| serial | series | viewing figures / TV ratings |
| viewer | station | channel |
| aerial | dish | to broadcast |
| to cover | coverage | presenter |
| footage | news bulletin | to advertise |
| advertisement / ad / advert | advertising | hoarding / billboard |
| commercial | advertising agency | campaign |
| to launch | slogan | to ban |
| ban | standard |
| kijkcijfers | serie; (/ reeks) | serie; (/ doorlopend verhaal) |
| kanaal | zender | kijker |
| uitzenden | schotelantenne | antenne |
| presentator | verslaggeving | verslaan ; een verslag maken van |
| adverteren | nieuwsbericht | filmfragment |
| reclamebord | reclame | advertentie |
| campagne | reclamebureau | reclamespot |
| verbieden | slogan; kreet ; slagzin | lanceren |
| norm | verbod |