| advertisement | buyer | commercial | 
| goal | newspaper | target group | 
| (to) adjust | be interested in something to be interested in something | (to) broadcast | 
| (to) design | (to) present | (to) select | 
| bad | difference | pretty | 
| silly | worse | 
| reclame | koper | advertentie | 
| doelgroep | krant | doel | 
| uitzenden | ergens in geïnteresseerd zijn ergens in geïnteresseerd zijn | aanpassen | 
| selecteren | presenteren | ontwerpen | 
| knap | verschil | slecht | 
| erger | gek |